The Blue Ocean Strategy and Medical Malls
Medical offices typically cluster doctors’ offices into a multi-tenant medical malls. Similar to retail malls that offer a myriad of shops, medical malls cluster doctors of different specialties under one roof. Such an arrangement offers shared resources (common areas) for practitioners and convenience for the consumer. Although the size of a medical office varies somewhat based on specialty, the required square footage is typically based on space needed for waiting rooms, clinic space and common areas.
